On Saturday September 28, 2013, FILA was formally introduced to the "Out of the Box: The Rise of the Sneaker Culture" exhibit at the Bata Shoe Museum in Toronto, Ontario with the induction of the 1996 Olympic Grant Hill II. This exhibit, which was launched in April 2013, is the first North American exhibition to showcase the complete history of sneaker culture with over 120 sneakers representing the past 150 years.
Several key influencers from the sneaker world joined FILA to celebrate the occasion. Attendees included former footwear design director for the Jordan Brand and the current founder of Pensole Footwear Design Academy, D’Wayne Edwards, hosts of TSNs talk show “1 On 1” Duane Watson and Will Strickland, co-founders of Toronto Loves Kicks Lee Joseph and Dion Walcott and many more sneaker enthusiasts from the city of Toronto.
FILA has donated the iconic Grant Hill II to the Bata Shoe Museum for the duration of the exhibition, which will run through March 2014 and is planned to make its way to the United States sometime next year. “With so much heritage in a brand that played such a significant role in the sneaker culture, FILA was a piece of the puzzle we were missing so we are extremely pleased to be introducing FILA to the exhibit” says Elizabeth Semmelhack, Senior Curator of the Bata Shoe Museum.
Click HERE for complete photo gallery recap of Saturday night's events.
Further information about the museum is available at www.batashoemuseum.ca